pureHA - hydrates your skin from within

Hyaluronic acid (HA) variously called "Nature's Moisturiser" or "Fountain of Youth" is found throughout the body as it forms part of the structural tissue that holds tissues together. Almost half (7.5 grams) of HA in the body is located in the collagen of skin, acting as a moisture retaining gel.

Scientific studies have shown that HA improves skin and tissue hydration; works as a free radical scavenger; and stimulates the production of collagen in the skin. HA itself has a short lifespan and the body must produce it each day to maintain the levels necessary for the repair and regeneration of tissues lost through wear and tear. As we age the production of HA in the body decreases. Fibroblasts, which produce collagen, elastin and fibronectin to provide strength, structure and elasticity to the skin, slow down becoming less active and producing less HA. As HA levels become depleted, collagen fibres bind together into more rigid fibres known as Collagen Type-1 leading to older facial looks. Increasing the HA levels by supplementation can promote Collagen Type -111 which gives a more youthful facial look.